We raised $5M from YCombinator, Vercel, and General Catalyst to build the next generation of Product Analytics - Featured on TechCrunch

The why behind your analytics

Behavior is the ground truth. Human Behavior watches every user session to reveal why customers leave, upgrade, or stay. Ask "why did trial users churn?" and get answers in minutes.

It takes 90 seconds to set up completely
Trusted by customer-obsessed companies.
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