We raised $5M from YCombinator, Vercel, and General Catalyst to build the next generation of Product Analytics - Featured on TechCrunch

We know your product best

Human Behavior watches every user session to reveal why customers leave, upgrade, or stay. Use us to take the product analytics out of your hands, or to 10x your flow.

It takes 90 seconds to set up completely
Trusted by customer-obsessed companies.
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[PRODUCT]

Human Behavior just works

1

IntelligentProductReasoning

Auto instruments and tracks events

Watches replays with AI

Indexes your entire product

Human Behavior auto instruments event listeners on your entire product. No code changes required.

Our AI analyzes session recordings to capture every nook and cranny of how users interact with your product.

We index every page, component, and user flow. Over time, this builds a living map that evolves with your product.

Human Behavior
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$0
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5 projects
Basic analytics
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Pro
$49
per month
Unlimited projects
Advanced analytics
Enterprise
Custom
Contact us
Custom solutions
Dedicated support
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UserBehaviorAnalytics

Human Behavior
84%76%65%28%90%90%85%88%3.4kPricing Page2.9kCompare Pla..2.2kSelect Plan1.4kTeam Plan620Business Pl..1.8kConfigure1.6kPayment1.4kCompleteLeft-16%Abandoned-8%
Start
Branch
Complete
Drop-off
3m 48s
Issues (5)

Rage clicks on disabled Submit button

2 weeks
23 replays
18 users

Console error: "Cannot read property of undefined"

5 days
45 replays
32 users

Users stuck at loading spinner >8 seconds

3 days
12 replays
9 users

Dead-end: Settings link returns 404

1 week
8 replays
6 users

Form validation errors not visible

4 days
31 replays
24 users
Showing 5 new issues

Power Users

234 users
Name
Cohort
Briefing
1
Sarah Chen
San Francisco
Power Users
Heavy feature user. Accessed API docs 12 times this week.
-
2
Mike Johnson
London
Trial
Onboarding incomplete. Stuck at team invite step.
-
3
Emma Wilson
Toronto
Enterprise
High engagement. Created 8 projects this month.
-
4
Alex Rivera
Austin
+ Add
New signup 2 days ago. Monitor for activation.
-
5
Jordan Lee
Sydney
At Risk
Activity declining. Last login 5 days ago after daily usage.
-
6
Priya Sharma
Mumbai
Weekly Active
Consistent weekly user. Primarily uses mobile app.
-
7
David Kim
Seoul
Enterprise, Power Users
Admin user. Manages team of 12. High feature adoption.
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8
Lisa Zhang
Shanghai
Trial
Exploring premium features. Good upgrade candidate.
-
9
Carlos Martinez
Mexico City
+ Add
Recent signup from referral. Completed onboarding quickly.
-
10
Anna Kowalski
Warsaw
Weekly Active
Regular user. Prefers mobile notifications.
-
Showing 10 of 234 users
1 of 24
Monitoring

Auto-discovered workflows

Proactive issue detection

Dynamic user cohorts

We find your most important user journeys and analyze them to find success patterns, key dropoff points, distractions, and cycles.

Understand the points of friction within user journeys. Human Behavior continuously monitors every session to detect bugs, rage clicks, and blockersโ€”automatically grouped by root cause.

Understand how different cohorts interact with your journeys. Every user gets an AI-generated briefing, and cohort membership updates automatically based on behavior patterns.

3

ROIFocusedInsights

Real-time alerts when things go wrong

Automated insights delivered to your inbox

Reach your users at the right moment

Get notified instantly when tracked cohorts hit bugs, complete key workflows, or exhibit unusual behavior patterns.

Weekly and monthly reports summarize what happened in your product, highlight key trends, and surface actionable insights.

Identify the perfect moments to reach out to users - whether for research, support, or win-back campaigns.

Product Alerts
3
#product-alertsโ€ขConnected to Slack
Today

Enterprise cohort hitting checkout error

10:42 AM

5 users from Acme Corp encountered payment processing failures in the last 10 minutes

Error Type
Payment Gateway Timeout
Affected Users
5
Cohort
Enterprise

Onboarding completion rate up 12%

9:15 AM

Weekly trend analysis detected significant improvement in user onboarding

3 power users completed API setup

8:30 AM

New milestone reached for your tracked workflow

Human Behavior is typing
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Inbox
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Human Behavior
9:00 AM
Weekly Product Insights - Jan 15-22
Your weekly summary is ready. Sessions analyzed: 2,847. New issues found: 12...
Human Behavior
Jan 21
Alert: Error spike detected
5 enterprise users encountered checkout errors in the last hour...
Human Behavior
Jan 15
Monthly Report - December 2025
Your December analytics report is ready. Total sessions: 45,230...
Human Behavior
Jan 12
New workflow discovered: API Setup
We've identified a new user workflow pattern in your product...
Showing 4 emails from Human Behavior
Smart Outreach
2 selected
SC

Sarah Chen

Acme Corp ยท 12 days ago
Frequent reports user, support ticket open
AI Draft

Hi Sarah, We just shipped some big updates to Reports including one-click PDF exports. Would you be open to a quick call to see what's new?

Why this user

Her team used to view Reports 3x/week on average. She also has an unresolved support ticket about PDF exports โ€” which we just fixed.

MP

Michael Park

TechStart ยท 8 days ago
Asked about Zapier integration
ED

Emily Davis

Globex Inc ยท 15 days ago
Active user, reached plan limits
TW

Tom Wilson

Vertex Labs ยท 10 days ago
Team account, billing inquiry
Showing 4 of 23 users
[TESTIMONIALS]

Human Behavior gives teams an unfair advantage

Tom Zheng

Tom Zheng

Founder, Clado (YC)

Clado (YC)

~1/3 of all features shipped on Clado since launch was because of Human Behavior. Literally saves us 100s of hours watching through replays & identifying pain-points.

Tage Kene-Okafor

Tage Kene-Okafor

Reporter, TechCrunch

TechCrunch

Human Behavior's customers - mostly fast-moving Series A and B startups - get daily summary emails highlighting which features were used, which bugs appeared, & which users churned.

Rishi Srihari

Rishi Srihari

CEO, Opennote (YC)

Opennote (YC)

HB caught something insane - users hitting slow video processing during peak hours were churning 6x more than anyone else.

No analytics tool could ever connect those dots. We shifted server resources and retention fixed. This insight literally saved our product.

Now we monitor every launch with HB because it finds the stuff that actually breaks user experience.

Nicolas Lecomte

Nicolas Lecomte

Founder, Blaxel (YC)

Blaxel (YC)

So bullish on Human Behavior!

They are absolutely crushing it and a textbook example of how to build a great product around AI automation that LITERALLY gives you hours back.

Bardia Safari

Bardia Safari

CEO, Olive (YC)

Olive (YC)

If you're building while guessing what your users are doing, you're not actually building for them. We had this problem.

Human Behavior = real clarity. To actually understand your users, you need both.

Karl Kallasmaa

Karl Kallasmaa

Founder, Attensira

Attensira

What makes them special:

1) Found critical bugs I never would have discovered (like nil pointer exceptions causing white screens on specific search queries)

2) World-class support - Dedicated Slack channel, founders on speed dial.

If you're using PostHog screen recordings but spending hours analyzing instead of talking to users, Human Behavior is a game-changer.

Your time as a founder should be spent building & talking to users, not watching endless recordings.

Worth every penny.

Ajith Satheesh

Ajith Satheesh

CEO, Cactus (YC)

Cactus (YC)

Human Behavior flips the old-school product analytics game on its head - no tedious video marathons, no setup headaches.

You instantly see where users get stuck and WHY, all landing in your inbox.

Founders collaborating

Ready to understand your users?

Join hundreds of companies using Human Behavior to turn user sessions into actionable insights. Set up in 90 seconds.

HUMAN BEHAVIOR

Human Behavior
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